New research from The Royal Mint’s bullion trading website, www.royalmintbullion.com, has revealed that since its launch in September 2014 it has attracted more than 10,000 new customers, many of whom are experiencing for the first time the pleasure of owning precious metals.
The Royal Mint’s bullion website was launched with the intention of making buying gold more accessible to the public and after the initial launch of gold and silver coins followed by Royal Mint Refinery bars the website attracted customers with an average order in excess of £3,000.
Continuing its strategy of making gold accessible to all, earlier this month The Royal Mint launched Signature Gold, a new addition to its bullion trading service. Opening up the world of gold ownership to everybody, Signature Gold guarantees customers full ownership of their gold with an entry-level minimum order value of just £20.
Signature Gold allows customers to purchase and own a fractional amount of a 400oz gold bar. These large bars of gold allow The Royal Mint to offer economies of scale and pass on the savings to the consumer. It also enables customers to purchase gold based on value rather than weight, providing increased control and flexibility.
Since its launch Signature Gold has proven to be attractive to a new audience looking for a lower entry point to the joy of gold ownership. While the launch of coins and bars led to an average order value in excess of £3,000, Signature Gold customers have been ordering on average £250. Signature Gold is the most cost effective way to own physical gold from The Royal Mint and offers customers a complete end-to-end service from initial purchase to sale.
The Royal Mint’s existing bullion trading website allows customers to buy, store and sell bullion directly from The Royal Mint quickly, effortlessly and securely, 24 hours a day, 365 days a year. Signature Gold has expanded this to include the option to purchase a fraction of a solid gold bar – providing flexibility and simplification in bullion trading.
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