15% of Brits are planning to take a foreign sunshine break this month

18 Oct, 2016

With record numbers of us ‘staycationing’ in the UK this year, many people’s thoughts are turning to one last dose of sunshine before the winter months kick in, according to research from Sainsbury’s Bank Travel Money.

A whopping 40% took our main summer holiday in Great Britain this year, with a variety of reasons cited, including a patriotic 38% who responded ‘I love the UK, you can have a great holiday here’; 15% who said they prefer going abroad outside of the school summer holidays; 13% who said that travelling with kids and/or pets in tow was easier in the UK, and another 13% who said that by staying in the UK they were avoiding foreign travel costs including flights, ferries or trains. Of these ‘staycationers’ 15% said they now plan to take a foreign break during October half-term.

Of all Britons, one in eight of us is planning to book a foreign sunshine break during October. This is supported by analysis of Sainsbury’s Travel Money’s data from October 2015 which shows steady sales volumes, peaking in the week before half term, and then dropping off sharply.

Analysis of hotel and flight costs shows that travelling to warmer destinations such as Dubrovnik, Santorini and Dubai at shorter notice in October 2016 could be on average 26% cheaper than in July 2017.

Simon Taylor, Sainsbury’s Travel Money, said: “Some half-term holiday sunshine is a great way to eke out the last feeling of summer before we batten-down for winter. With fewer crowds and many flights and hotels offering better value, what could be nicer? Even better – pick up your currency when you go shopping, then all you have to do is pack.”