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Santander: Consumer generosity decreases in tight economic climate

Published: 15/02/2010

Recent research from Santander has revealed that Britons are becoming less generous due to the continuing economic squeeze.

The number of Brits who would keep £100 cash if they found it on the street with nobody around has risen by 13 per cent compared to reports from 2008.

In the 2009 survey, 49 per cent said they would keep the money while only six per cent said they would give it to charity.

Helen Bierton, head of current accounts at Alliance & Leicester, commented: "In difficult times it appears that Britons are more inclined to keep money found on the street for themselves than in previous years.

"However, that's not true for everyone and there still remains a number of Britons who would give the money to charity or hand it to the police."

She also recommended Alliance & Leicester's current account which is offering customers £100 guilt free if they chose to move their money to the bank.

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Last Updated: 11-02-2012