The traditional summer-time image of stressed out Brits fleeing their screens for a weekend of muddy festival hedonism could be a thing of the past. New research by price comparison and switching service uSwitch.com reveals that the smartphone is very much a festival essential with 35% of revellers hooked on social media apps such as Facebook, Twitter and Instagram while they’re away – despite 25% admitting their phone has suffered a misfortune at a festival.
When it comes to mobile mishaps, millennials (18-34 year olds) are the clumsiest festival-goers, as 14% have dropped their phone and nearly one in 10 (9%) have cracked their phone screens at a festival. Worse still, nearly 400,000 18-34 year olds have dropped their phone down a portaloo or in a portakabin.
Despite this, less than one in 10 Brits (8%) would take a cheaper mobile instead and over half (58%) of festival-goers would still take their regular phone to a festival even if it was not insured.
Recording videos and taking pics (52%) rank amongst the most popular use of mobiles at festivals, which rises to 62% amongst 18-34 year olds. This is on par with using handsets to call/text people not at festivals (52%)[. Festival-goers love to share the moment, as although Facebook is the app of choice (26%), over one in 10 festival-goers use Instagram (11%) and Snapchat (8%).
Revellers also aren’t prepared to leave love to chance at festivals, as nearly one in five (17%) 18-34 year olds have met someone on a dating app at a festival.
Despite the potential risks, festival-goers continue to be obsessed with their phones – 1.5 million Brits would choose charging their phone over buying food, an alcoholic drink, taking a hot shower or buying toilet paper at a festival.
Ernest Doku, telecoms expert at uSwitch.com, comments: “Festivals are one of the Great British traditions. From Glastonbury to Green Man, there’s a fun-soaked field of fans to suit any music lovers’ needs.
“For those that don’t fancy being faced with a “fish out or flush situation”, it’s worth considering a dedicated festival phone. The newly revived Nokia 3310 is ideal for those happy to sacrifice social media posting in favour of a longer battery life and peace of mind that their main handset is safe at home.
“But if you can’t do without the functionality of your smartphone this festival season, remember to keep it safe – add a lock code or pattern to the home screen. It’s also worth Installing a phone locator like ‘Find My iPhone’ (or Google’s ‘Find My Device’ for Android phone owners) and a sturdy case cover and portable charger are must-haves, if you don’t have them already.”
Helpful Resource Depending On Your Requirements