Brits splash out on active breaks to keep children entertained

18 Jun 2018 As the summer’s biggest sporting events kick off, families heading away on holiday are also getting ready to shake off the cobwebs. Research from American Express reveals nearly a quarter (23%) of Brits have chosen to take an activity holiday this year, with a further one in ten (10%) already warming up for an active trip in 2019.

The most popular activity holidays include sports camps, walking and cycling. Those Brits choosing a sports camp will spend on average £413, including travel, accommodation, activities, food and drink. Walking holidays are a small step behind, costing £391 and cycling trips come a close third (£388).

The main reasons families pick energetic breaks over beach trips and cruises are: to encourage their children to be fit and healthy (47%); to keep their children well occupied (45%) and finally over a third (35%) state it’s a fun way to spend time together as a family.

Type of holiday Average cost per family
Sports camps (football camp, tennis camp etc.) £413
Walking (trekking, hiking etc.) £391
Cycling £388
Activity park holidays £386
Water based activities (sailing, water skiing, surfing etc.) £355
Climbing £306

Maggie Boyle, Director from American Express, said: “Summer holidays are a time parents and children really look forward to. It’s great to see our love for sport feeding into our holiday habits, but it’s wise to also make sure your finances are in good shape in advance of the summer months. Using a credit card that gives cashback or rewards is a great way to ensure there are some perks waiting for you when you return home.”

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