Co-op launches UK’s most affordable national fully-guaranteed funeral plan

The UK’s leading funeral provider, Co-op Funeralcare, has increased its efforts to combat the rising cost of funerals by launching a new range of measures on affordability.

The measures represent the second major initiative by the Co-op this year in support of its long term commitment to improve funeral affordability. The steps announced see Co-op working with Fair Funerals to become the first funeral provider to sign up to the campaigning organisation’s new enhanced pledge to tackle funeral affordability.

Run by anti-poverty charity, Quaker Social Action, the Fair Funerals campaign was launched in 2014 as the first national campaign to tackle the root causes of funeral poverty. Recognising that many people may struggle to meet funeral costs, the campaign first launched a pledge calling for the support of funeral directors to tackle this issue in 2015.

The enhanced Fair Funerals Pledge goes above and beyond what was previously in place and requires funeral directors to help people find funerals within their budget by displaying the full price of affordable options both online and in their funeral homes. The pledge also calls for prices displayed to include average third party costs such as burial and cremation fees, a key component of overall funeral costs.

Forming part of a broader focus on ensuring that funerals remain accessible and affordable, Co-op has also today relaunched its range of funeral plans. The range now includes the UK’s most affordable** national fully-guaranteed funeral plan, the Simple Funeral Plan, which is a new addition to the Co-op’s planning range and costs £2,995 inclusive of third party costs.

Unlike other plans in the market, all Co-op’s set funeral plans fully cover all future funeral costs, including third party fees. These third party costs such as clergy fees, cremation charges, burial costs and doctors’ fees currently amount to £1,040 on average and have been rising year on year.

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