Valentine’s day spending set to top £431 million

Brits are set to spend £431 million this Valentine’s Day as 41% of UK adults plan on celebrating with their loved ones according to new research from American Express.

Contrary to popular belief, spending on the special day extends beyond the honeymoon period. Couples who have been together for four years will splash out the most, spending more than double (£46) the national average (£20).

Furthermore, the research reveals that romance does stand the test of time, albeit at a lower price tag, with those who have been in a relationship for over 51 years spending an average £11 on their nearest and dearest.

When it comes to expressing ourselves, we are still a nation of traditionalists, with the majority (61%) of people opting to send a card rather than turning to social media (8%) to share messages of affection with their loved ones. Unsurprisingly, the most popular gifts continue to be flowers (34%), chocolates (34%) and champagne (17%).

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