RoosterMoney, the pocket money app and debit card, forecasts what’s going to top kids’ Christmas lists this year, based on what they’ve been saving their pocket money towards in the last few months. Unlike most Christmas list predictions, RoosterMoney’s data is based on what kids are actually doing with their own money, and what they’re saving it towards; the statistics are drawn from real wish lists, entered into the RoosterMoney app by children across the UK. Lego & Phones top the list, followed by online games Fortnite & Roblox, and consoles such as Nintendo Switch & PlayStation. The humble bicycle manages to creep in at number 10.
RoosterMoney’s Pocket Money Index, based on 40,000 kids, also looked at preferences by age and gender. High on both agendas are Lego, phones and Nintendo Switches, with boys prioritising Lego and girls prioritising phones. Boys appear to lean towards gaming consoles such as Xbox, PlayStation and Computers, while girls preferred tablets. Of the games themselves, Roblox was the most popular amongst girls, and Fortnite amongst the boys.
Looking at fluctuations by age group, Lego starts to wane in popularity after 10, just as phones, computers & consoles take over. Roblox & Fortnite are most popular between 6 and 12. Nintendo Switch has the broadest age appeal, spanning 4 to 12.
|Top 10 wants. Overall, Boys, Girls.|
Other key facts from the Pocket Money Index:
Will Carmichael, CEO of RoosterMoney said:
“The Pocket Money Index provides a fun snapshot of the workings of the family pocket money economy, but it can also be a useful tool to help parents ahead of Christmas. Looking at what kids’ are actually saving towards is probably the best insight we have into what’s going to be on their wish lists this year.
As parents, there is an opportunity to turn these wants into lessons, for example offering to match kids’ savings once they hit a certain milestone is a great way to encourage them to save towards a goal.
Ultimately, for us the important thing is seeing these kids actively engaging with their money, setting themselves goals, earning money towards those goals, and becoming confident with money. Christmas can be a time for a lot of expense and gifting, but it can also be an opportunity to talk about money and start new habits.”
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