American Express has brought back its popular series of limited-time sign-up offers, including one of the largest points offers on the Gold Card. Eligible new Gold Cardmembers can earn 40,000 bonus Membership Rewards® points, while new Platinum Cardmembers can earn 80,000 points when they meet required spend thresholds.
Golden opportunity
Eligible new Gold Cardmembers can now earn 40,000 Membership Rewards® points when they successfully apply and are approved by 14 October 2025 and spend £5,000 in their first six months. The offer is double the usual maximum 20,000 points. 40,000 Membership Rewards® points can be redeemed as £180*to offset purchases made on the Card.
The American Express® Preferred Reward Gold Card is free for the first year and comes with a range of benefits including four Priority Pass lounge visits each year, two £5 Deliveroo statement credits per month, and enhanced points-earning opportunities, including 3x points for every £1 spent on American Express® Travel.
A Platinum Reward
Eligible new Platinum Cardmembers can receive 80,000 bonus Membership Rewards® points, when they successfully apply for the Card and spend £10,000 in their first six months. The offer is higher than the usual maximum of 50,000 points. 80,000 Membership Rewards® points can be redeemed as £360* to offset purchases made on the Card.
As well as earning Membership Rewards® points, Platinum Cardmembers can enjoy a £400 Global Dining Credit to spend at selected restaurants, as well exclusive hotel benefits with Fine Hotels & Resorts such as guaranteed 4pm late check-out. Additional benefits include travel insurance for the Cardmember and their family and complementary access to over 1,550 airport lounges around the world. The Platinum Card® has an annual fee of £650, with the benefits valued at more than £3,000.
Invite A Friend enhanced offer
In addition to these new sign-up offers, American Express is also enhancing the Invite a Friend referral programme, available until 14 October 2025.
Gold Cardmembers who successfully refer a friend are eligible to receive 14,000 Membership Rewards points, up from 9,000. The referred friend will receive 45,000 points, compared with the 22,000 points they would normally receive, when they spend £5,000 in their first six months after being approved for the Gold Card.
Current Platinum Cardmembers who successfully refer a friend are eligible to receive 18,000 Membership Rewards points, up from 12,000, while the referred friend will receive 100,000 points, and is nearly double the usual 55,000 points on offer, if they spend £10,000 in the first six months after being approved for the Platinum Card®. 100,000 Membership Rewards® points can be redeemed as £450* to offset purchases made on the Card.
Cardmembers simply need to follow the instructions in the Amex ® App or their Online Account to find their referral link. The friend must be approved for the relevant Card before the Cardmember receives their points, and existing Cardmembers can earn a maximum of 90,000 bonus points from referrals each year.
Business Card sign-up offers
Cardmembers applying for American Express® Business Platinum and Gold Cards will, from today, also have the ability to earn additional Membership Rewards® points.
Until 14 October 2025, applicants approved for a Business Gold Card can earn up to 60,000 Membership Rewards points when they spend £6,000 in the first three months. Those approved for a Business Platinum Card can earn up to 120,000 Membership Rewards points when they spend £12,000 in the first three months.
Earning and redeeming rewards
Amex is now accepted in more places than ever before including every major supermarket chain, leading high street brands and hundreds of thousands of small businesses, meaning there are even more ways to earn rewards on everyday spending.
Membership Rewards points can be redeemed in a variety of ways. For example, 40,000 points can be redeemed as £180* to offset purchases made on the card. Points can also be redeemed for gift vouchers across a wide selection of shopping, travel and lifestyle partners. You can also use them to shop online, transfer to airline loyalty programmes or redeem against flights and hotels with Amex Travel. To explore the full range of rewards, Cardmembers can visit Membership Rewards ® online or head to the Amex® App.
Dave Edwards, Vice President, American Express, stated: “We are excited to announce the launch of our limited-time offers for Gold and Platinum Cards, making our products even more rewarding for our Cardmembers. These offers will give new and existing Cardmembers the chance to earn increased Membership Rewards® points that can be used in a variety of ways including on travel, dining and shopping.”