Black Friday continues to be the biggest shopping event of the year, with retailers
slashing prices in-store and online. A recent survey by MyVoucherCodes revealed
that 37% of Brits will shop online this Black Friday.

40% of shoppers said they would wait until Black Friday to nab the ultimate bargain,
and 80% of Brits splashed the cash between 9 and 10 a.m. on Black Friday, which
falls on November 29th this year.

56% of Black Friday shoppers will be searching for Christmas presents on Black
Friday and 46% will be finding the perfect gift for their partners. Whilst men will be
treating themselves this year. 71% of men said they would buy for themselves
compared to 42% of women.

Sarah-Jane Outten, the shopping expert for MyVoucherCodes said, “I’ve noticed that
shoppers are becoming more savvy every year. Not only do they shop online to
access bargains, but they also use discount codes. 56% of those asked use discount
codes all year, ensuring they always get the cheapest prices.”

Sarah-Jane went on to say:
● Plan ahead for Black Friday, and make a list of items you need. This will help
to avoid getting swayed by impulse buys. It’s not a bargain if you don’t need it!

● Remember that just because it’s Black Friday, it doesn’t always mean it’s the
cheapest price. Check price comparison sites such as CamelCamelCamel, or
Price Runner to find out the lowest price the product has been and when.

● Take the RRP price with a pinch of salt. Retailers have historically inflated
prices around Black Friday to make shoppers think they are getting a better
bargain than they are.