American Express has launched new limited-time sign-up offers on its Platinum and Gold Cards, available until 12 January 2027. For the first time, Amex is offering up to £150 in Selfridges eGift Cards, alongside boosted points, as the festive shopping period approaches.

Eligible new Platinum Cardmembers can earn 80,000 bonus Membership Rewards® points, worth up to £400 and a £150 Selfridges eGift Card when they meet minimum spend requirements. Eligible new Gold Cardmembers can earn 30,000 bonus points and a £100 Selfridges eGift Card. Offers are also available on the business versions of each Card.

Dave Edwards, Vice President, American Express, said: “At American Express, we’re always looking for new ways to reward our Cardmembers, whether that’s through their everyday spend or access to additional benefits and experiences. Our latest limited-time offers build on this, combining bonus points with new Selfridges eGift Cards – a popular shopping destination with our customers – to give eligible new Platinum and Gold Cardmembers even more value from their Card.”

The offers follow the recent addition of three new wellness-related benefits to The Platinum Card®, giving eligible UK Cardmembers who enrol up to £350 in additional value each year, through partnerships with lululemon, ŌURA and Calm.

Platinum Offer

Eligible new Platinum Cardmembers who apply and are approved for The Platinum Card between 4 November 2026 and 12 January 2027 and spend £6,000 in their first three months can receive 80,000 bonus Membership Rewards points, worth up to £400*, as well as a £150 Selfridges eGift Card.

The Platinum Card offers Cardmembers a wide range of benefits across travel, dining and lifestyle, including up to £400 in a Global Dining Statement Credit, complimentary access to more than 1,550 airport lounges including The Centurion Lounge® and Priority Pass™, and benefits such as early check in and late check out with Fine Hotels + Resorts and The Hotel Collection² when booked through American Express Travel.

Representative 685.3% APR (variable), including an annual fee of £650. Purchase Rate 29.1% (variable). Assumed Credit Limit £1,200. Terms and conditions apply. 18+. Subject to approval.

Gold Offer

Eligible new Cardmembers who apply and are approved for the American Express® Preferred Rewards Gold Credit Card between 4 November 2026 and 12 January 2027 and spend £3,000 in their first three months can now earn 30,000 bonus Membership Rewards points, worth up to £150*, and a £100 Selfridges eGift card.

Core benefits of the Card include four complimentary Priority Pass airport lounge visits per year, up to £10 back on Deliveroo purchases each month, and elevated benefits with The Hotel Collection for stays of two consecutive nights or more through Americal Express Travel, including a US$100 hotel credit and a room upgrade upon arrival, when available⁴. Terms and conditions apply.

Representative APR 85.8% (variable). Purchase Rate 29.1% (variable). Assumed Credit Limit £1,200. An annual fee of £195 applies (£0 in the first year). Terms and conditions apply. 18+. 

Invite A Friend offer – available to new and existing Cardmembers⁵

In addition to these new sign-up offers, American Express is also enhancing offers available through its Invite a Friend referral programme.

Current Platinum Cardmembers who successfully refer a friend are eligible to receive 20,000 bonus points, up from 12,000. The referred friend will receive 85,000 points, worth £425, compared with the usual 55,000 points on offer, plus a £150 Selfridges eGift Card, when they spend £6,000 in their first three months.

Gold Cardmembers who successfully refer a friend are eligible to receive 18,000 bonus points, up from 9,000. The referred friend will receive 35,000 points, compared with the 22,000 points they would normally receive, and a £100 Selfridges eGift Card, when they spend £3,000 in their first three months.

Business Card sign-up offers

Cardmembers applying for American Express® Business Platinum and Gold Cards can also earn additional Membership Rewards points.

From 21 October 2026 to 12 January 2027, applicants approved for a Business Platinum Card can earn 100,000 bonus points plus a £150 Selfridges eGift Card when they spend £12,000 in the first three months. Those approved for a Business Gold Card can earn 40,000 Membership Rewards points and a £100 Selfridges eGift Card when they spend £6,000 in the first three months.