April 9th, 2025 | Andrew Hagger
| News
A new study has revealed that lower-earning pet owners could be among those most at risk of having their animal stolen. The results found that nearly a third (30%) of owners on a lower income don’t feel their animal is safe from theft, a sentiment shared by less than a fifth (17%) of higher-earning owners.
The figures come from the latest survey of owners by Go.Compare Pet Insurance, which says these fears may stem from owners having fewer measures to protect against criminals. Higher-earners are much more likely to have safety features like smart home security, GPS collars and pet cameras.
Around 17% of higher-income owners said they have installed smart home security for this purpose, compared to only 8% of those on a lower income. Higher earners are also twice as likely to have pet GPS trackers – 14% of these owners said they have invested in these, compared to 7% of lower-income owners. This suggests that lower earners could be finding it harder to protect their pets because of their financial situation.
As a result of these fears, lower-income dog owners are less likely to let their pet off its lead, implying they feel more vulnerable doing so. Almost half (45%) of these owners said they keep their dog on its leash to protect it from theft, a move made by less than a third (29%) of higher earners.
Older pet owners also feel more at risk of these thefts. Around a quarter (26%) of over-54s stated that they don’t feel their pets are safe from thieves, compared to just under a fifth (17%) of under-35s. Older owners are also less likely to have invested in safety measures like smart home devices, GPS tracking and pet cameras, according to the survey.
Overall, roughly a quarter (27%) of pet owners in the UK are worried about being targeted by thieves, with a similar percentage (23%) stating they don’t think their animal is safe from theft.
Owners taking steps to keep their pets safe
One of the most common steps owners take to prevent theft is refraining from posting their pet on social media, something a fifth (21%) of all owners do. A similar amount (18%) have fitted a higher fence in their garden to reduce the chances of their pet escaping, and 16% have invested in smart home security.
In response to the statistics, Go.Compare is offering a free Ring Indoor Camera to those who buy selected pet insurance policies. To qualify for the offer, owners need to purchase a cat or dog Lifetime, Max Benefit or Time Limited insurance policy from Animal Friends through Go.Compare between 4 March 2025 and 30 April 2025 (dates inclusive).
Rhys Jones, pet insurance expert at Go.Compare, said: “Pet owners shouldn’t feel more vulnerable to theft just because of their financial situation, so we’ve partnered with Animal Friends to offer a free Ring Indoor Camera for those who buy selected policies. These can be really helpful for keeping an eye on your pets and, alongside other measures, reduce the risk of theft.
“Things like changing up your walking route and refraining from posting your pet on social media can stop you from becoming a target. Thieves are also less likely to steal cats that are spayed or neutered, as it means they can’t make money from breeding them, so try to include this information on an ID tag if your cat has had this procedure. Keeping your dog on a lead and accompanied in public will also help.
“If you’re unfortunate enough to have your pet stolen, report it to the police straight away. Make a note of your crime reference number, as around 87% of pet insurance policies cover theft and they might ask for this if you want to make a claim.
“If your pet is microchipped, contact the microchip database to see if they can help. Finally, you can also inform your local council and spread the word on noticeboards at vets, parks and online to improve your chances of getting your pet back.”
Find more information on protecting pets from theft on Go.Compare’s website, and find full details of the free indoor camera offer here.