Britain is a nation of sport lovers and with a summer of live action already in full swing new research from American Express reveals just how much Brits are willing to invest in it.
Fans attending sports events will go to an average of five live events across the summer. On average, Brits spend a total of £3.4bn on securing tickets and a further £2.7bn on food and drink attending these events.
Plenty of Brits (16%) will also watch sport at pubs this summer, with the average pub going sports fan expecting to spend £62 on drinks per sports event and £404 in total on drinks across the summer. Fans that plan to eat will spend an average of £70 on a meal when they dine out for sports events.
Watching sport at home is the most popular venue for supporters (90% of football fans will watch at least one match at home this summer) and fans will spend an average of £108 on home entertainment upgrades and £61 on TV subscriptions to facilitate watching sport this summer.
Fans are also preparing to spend £81 on sports apps, games and news services to keep in the know.
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