Holidaymakers Determined to Travel Despite Cost of Living

14 Jan, 2026

A new Multitrip.com survey shows people are determined to make the most of their time off this year, with 53% already planning to enjoy three or more holidays in 2026. Despite the rising cost of living, the study, which is based on feedback from more than 2,500 respondents in the UK and Ireland, reveals a strong intention to adapt and keep travel on the agenda.

When asked if the cost-of-living crisis had affected their travel plans for 2026, 65% of people said it had. However,

  • 38% say they will spend about the same as in 2025, while 22% are ready to treat themselves by spending even more than last year.
  • 35% say their travel plans are not affected at all by the cost-of-living crisis.

Where adjustments are being made, most people are finding flexible solutions:

  • 44% will take fewer holidays,
  • 17% will opt for shorter breaks, and
  • 7% will choose destinations closer to home.
  • Just 2%, plan to skip holidays this year.

When it comes to the holidays being planned for 2026:

  • Mainland Spain (16%) and the Canaries (14%) remain the most popular destinations
  • September (33%) has retained the top spot as the most common month for travel, followed by May (27%) and June (26%).

Christian Bennett at Multitrip.com said: “From solo escapes and multigenerational breaks to learning new skills, the holidays people are taking are more varied and experience-driven than ever, and accidents can happen. Making sure you have the right insurance in place as soon as you book your holiday, allows you to relax and look forward to your well-earned break, as well as being able to switch off whilst you are away. We offer a range of policy types and optional add-ons to suit holidaymakers’ travel needs.”

For those taking more than one holiday, an annual travel insurance policy offers good value. Multitrip.com’s annual policies offer three levels of cover with optional add-ons, allowing travellers to tailor their policy to suit their needs.

Family policies can also be a convenient and cost-effective option. For example, Multitrip.com’s covers two adults and two dependent children, providing coverage for family trips as well as individual travel plans throughout the year. This means any parent travelling with friends or on a solo escape, would also be covered independently,” said Bennett.