Nearly 5 million Brits are considering switching their mobile provider due to poor signal

17 Jul, 2025

New research from Go.Compare Mobile has revealed that almost one in ten (9%) Brits are considering switching mobile phone providers due to the quality of their signal.* With the current adult UK population, this could mean 4.7 million people are debating whether to ditch their current provider.**

The survey asked 2,000 people about their mobile phone coverage, with almost one in four (23%) citing quality of signal as a key motivation when it comes to choosing a new mobile provider.

While 9% of people are thinking about switching their provider due to signal quality, another 12% have already done so. This number jumps for those living in Greater London, where one in five residents (20%) say they’ve had to switch providers due to signal issues.

Across the UK, 8% of people surveyed say they aren’t happy with their signal in their home and 7% aren’t satisfied with the signal they get when they’re away from their home.

Mobile phone signal in the UK is delivered through four different mobile network operators, or MNOs: EE, O2, Three and Vodafone, which build and maintain the mobile phone masts.

While there are other providers such as Tesco Mobile or Lebara, these are technically ‘virtual network operators’, as Nathan Blackler, spokesperson for Go.Compare Mobile, explains:

“If you aren’t with one of the main four operators, your network will be leasing network space from the MNOs, as these are the ones who build and maintain the mobile phone masts. For example, Asda Mobile is hosted on Vodafone’s network and GiffGaff is on O2.”

Nathan continued, “Being unable to use your phone, especially in your own home, can be really frustrating and at times stressful, so it’s no surprise that signal quality is an important factor for so many people when choosing a provider.

“To make it easier to check the quality of each network’s mobile phone coverage before you commit to a new contract, Go.Compare has launched a new mobile coverage checker. Take a look at the network which provides the best coverage for you, thinking about where you most often need a good signal, like your home and workplace.

“Then, armed with this information, you can make an informed decision about which contract is best for you – comparing the handset, the amount of data you get a month and any roaming charges if you travel abroad.”

To find out more about the mobile coverage checker and compare mobile phone deals, visit, https://www.gocompare.com/mobile-phone/mobile-coverage-checker/