A Christmas stocking is the quintessential festive gift and new research from American Express reveals people gifting stockings this year are set to spend an average of £45 on stocking fillers. With over a third (37%) of Brits planning to buy stocking fillers for loved ones this year, this equates to a £873 million spend across the nation on these traditional festive gifts.
Those planning to adorn mantelpieces and bed posts with stockings will gift an average of four stockings each. Nearly three in five (57%) will buy a stocking for their children, 35% will buy for a partner and one in five will buy for a parent (20%).
|Top 5 stocking fillers for children (0-17)
|Top 5 stocking fillers for adults
|Food or drink
|Books / magazines
In the spirit of community, nearly a third of Santa’s little helpers (32%) will buy their stocking fillers from local independent stores, and over a half (54%) say it’s because they want to support these shops in this challenging year. Nearly two in five (37%) want to find gifts people won’t have seen elsewhere, and nearly a third (32%) enjoy browsing for inspiration.
Smart shoppers can earn up to £50 in statement credits with the American Express Shop Small offer when they support their local businesses. The offer gives Cardmembers a £5 statement credit when they spend £10 or more in-store at participating businesses. The offer requires enrolment via the Amex app and is valid once per participating location, up to 10 times, until 20 December 2020. View and search for participating UK Shop Small locations by visiting the Shop Small Map.
The feel good factor
Over a quarter (26%) of shoppers will give a stocking for the first time this year. It appears this gift appeals to the savvy consumer, with 20% choosing stockings because they can give smaller, lower cost presents to more people.
Nearly half of shoppers (46%) choose stockings because they are traditional gift, whereas 29% like the ‘feel good’ factor of giving.
Top tips, whether you’re looking to splash out or be savvy with your stocking fillers:
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